Accurate updates of Yandex and Google. What is an update and Yandex updates. Why you need to analyze the correct Yandex updates

Hello friends! This is the last article in my series of experimental articles (test article for Baden 6). Literally in 2 months I will sum up the results and unsubscribe about my observations! I'm sure it will be interesting

Today we will talk about one of the key concepts of SEO promotion and promotion on the Internet in general. This magical phenomenon in a fraction of a second elevates some sites to the skies and also quickly overthrows them to the far pages of search results. Its name is Yandex Updates.

The word has English roots and implies an update of the search engine. And what exactly changes with each update. In fact, there are several types of updates, and you will read about each of them in detail below.

Now let's take a simple example. You upload a new article to your site or create a completely new correct resource and it already has a couple of texts. After some time, they appear on the network. This means that Yandex Up has already touched your site.

In fact, we are talking about the appearance of new pages or entire sites in the search engine. But in fact, everything is much more interesting than it seems. Therefore, I advise you to continue reading if you want to get into the very essence of the work of the No. 1 search engine in the entire post-Soviet space.

You can learn more about Google and Yandex search algorithms, their development and features. For competent website promotion, it is also useful to know about ways to help improve the search visibility of a resource through optimization.

How is the Yandex search engine updated?

At its core, search engine optimization is characterized as a never-ending process based on regular periodic updates. Even at night or during weekends, search robots and algorithms work tirelessly on all sorts of updates, adjustments, bans, permissions and re-rolls.

Therefore, many webmasters and promotion specialists often do not get enough sleep at night to constantly monitor the level of traffic on the site. If the resource crashes from the first page of the issue, problems with customers immediately begin, because the project incurs losses. With profit, the situation is exactly the opposite. And again, the fateful ups are to blame.

What is an SEO upgrade?

This phrase should be understood as the appearance of new sites or web pages in the databases of a particular search engine. As a result, new data is not only added to the system, but the order of the location of Internet resources on the search results pages is also changed. This is how the search engine updates its cache. This process can also be called changing indexing results.

In practice, it looks like this. Today your site ranks first for the query “pink glasses Moscow price”, tomorrow it moves to ninth, and a week later to 37th place. Moreover, such a movement is possible in both directions and can be explained only on the basis of subjective hypotheses. With the exception of gross errors that are immediately visible and obvious. But most often in SEO, everything is far from being so simple. Often, some pages that are well-optimized by all the rules are in lower positions than similar, less well-organized sections of competitors.

The main task of search robots is to constantly monitor any, even minor changes in the network. They pay special attention to the appearance of new pages or entire sites. Each change, whether it is editing in the old version of the page or the appearance of a new element, the search engine fixes in its own cache. This continues until the next update, after which a kind of castling occurs. Some of the pages leave the cache forever, others appear in it and take their places on the pages of the issuance of a particular search engine.

Which items need to be updated first:

1. New link addresses.
2. All new text parts of pages.
3. Changes to previously created pages.

In most cases, links and text are updated in Yandex at the same time. But it is not a fact that the address added to Webmaster at 22.00 Moscow time will appear in the search results in 10-12 hours. No one knows and cannot predict exactly when this will happen. After the first update, a new one is far from always found, and according to the rules, the next update will occur no earlier than in 3-10 days. You need to focus on this time when analyzing the effectiveness of SEO promotion for each individual page.

For some types of sites, the update is more loyal. Blogs and news resources are the most lucky. Resources that often publish new materials with a large number of views, likes and comments are also a priority. All the rest are patiently, with the obedience of African tribes waiting for rain, while away the time until the next update.

The main types of Yandex Update - what, why and how

Search results update

Imagine that you want to buy a hookah. Go to the search engine and type in the desired query. Follow the link to the site you are interested in and immediately find the information you need. But you don’t have the opportunity to order a hookah today. You quietly close the page and go about your business. Do not bookmark anything.

A week passes and you are looking for, but not finding on the first page of Yandex a familiar site, which a week ago was the leader in its segment. This means that during the update, search robots decided to reorganize the top ten most relevant resources for the query.

Well, if your hookah "left" only on the second or third page. Otherwise, you will have to waste time and delve into history.

Why is this happening? There may be several reasons:

1. A new algorithm for calculating bad and good texts has been launched.
2. More relevant to the request and high-quality materials of competitors appeared.
3. When developing the page, you made mistakes that became noticeable to robots only over time.
4. Technical failure and dozens of other similar reasons.

Text content update

Takes into account all changes that relate to the text part of blogs, news portals, online stores, forums, bulletin boards, social networks and other important resources. Important! Indexed articles are also periodically scanned by robots in order to quickly fix possible changes. New text material in a special account - it is also closely monitored, checked for uniqueness, spam, nausea and other indicators in order to assign an appropriate place in the search results.

Link mass update

By the way, all the listed types of updates intersect at different points. It happens like this. Imagine that in parallel with the ordered articles, you have purchased several promising links to the site.

In the process of updates, Yandex robots index the link mass and text content. So the system determines which position in the search results to put each specific page. Usually all this happens at the same time, but exceptions to the rules also happen.

Types of Yandex Update that not everyone knows about

Update TIC

A very useful Yandex parameter that shows the level of authority and expertise of the site in its niche. Webmasters often use sites with a high TIC for additional monetization of the resource by selling links. But over time, this practice becomes a thing of the past and gives way to classic content marketing with.

Yandex Catalog update

New sites get into it, and old, inactive or completely lost trust leave their homes. This kind of update is important for anyone who wants to make their resource part of a prestigious catalog or is afraid of losing their place in this list.

Update images in the search database

A separate robot is responsible for this. Images are indexed gradually, although the nature of the update has the same clear boundaries as in the case of updating text content. This type of update will be of interest to everyone who aims to publish high-quality photographs, pictures and receive a tangible part of the traffic from them. Observing the update of images will help to identify the most successful image manipulations in terms of attracting visitors.

Favicon update. These are small icons tied to a specific site. They are displayed to the left of the main page header. If you work with information in one or several segments for a long time, then it is very easy to find the necessary information by favicons of high-quality websites that have long been checked for the quality of content. \

Don't suspect anything if your brand new and prettier graphic icon doesn't show up in search for a long time. The thing is that favicon updates are among the rarest in the system.

Mirrorer update

A separate robot checks the mirror bonding work. Here is a simple example of mirror addresses: www.website and . Bonding with the definition of the main mirror is a prerequisite for the normal operation of the site. There are two ways to do this: through the webmaster panel, 301 redirect, or using the robots.txt file.

Often a situation arises when the site is on a different domain. The reasons can be very different - from a banal hit under the filter to a fundamental decision to change the domain name. In order for everything to go without noise and dust, the address of the new main mirror is written in the robots.txt file of the new and old dominoes. In parallel, the same manipulations are performed on the webmaster's panel.

Unfortunately, gluing does not occur immediately, but only after the next update with the participation of a specially trained robot.

What does the upgrade process look like from the inside?

Each adequate site participates in the search and is clearly visible to the visitor. But for people to know about the existence of a resource, the system must record this fact. The spider robot is engaged in such similar tasks. It regularly scans the Internet and places the sites it finds in its database. But new resources are not added immediately.

The first step is to collect information. This is similar to how a copywriter collects interesting facts, then to present them in his article. When the asset has the right amount of information, they move to the database. But this is an unusual move. In parallel with it, the database itself is subject to changes, taking into account the new data that has now become part of it.

All this is called the ranking process. It is based on a complex algorithm that analyzes a wide range of different factors. Therefore, the participation of a new site in an updated version of the search requires a thorough restructuring of old and new Internet resources.

Do you know when the last update is?

An average article for a site ends up in the Yandex cache after two updates. In terms of time, this usually takes from one to two weeks. After the first text update, the content is taken into account. If there are no major changes during the second update, the text takes its place in the search results. The speed also depends on the amount of new text and the structural features of each individual site.

If on a “thick” site that occupies a leading position in a niche, a longread with a bunch of photos, tables and diagrams is updated, the process of reindexing such material will take longer.

It is much easier to predict how the citation index in a topic is updated. The overall value of the TIC in the magnitude finder is stable and accurate. It almost never changes, with rare exceptions. Therefore, the update itself implies a process of redistribution. It happens, usually once or twice in one to two months.

But even for this type of update, as for all the others, no one can name the exact dates. It is possible to build assumptions only on the basis of events in retrospect. In Runet, there are even special resources for this:

• tools.promosite.ru is an update indicator that provides a wide range of analytical information after updates. All changes are clearly shown in the form of graphs. It is considered the most accurate resource that reports the next update. A mandatory check takes place every three minutes.

• seobudget.ru is an update indicator that offers a report in the form of a table showing the dates of updates in the search engine for past periods. At the bottom, the dates of the proposed updates are published in the context of two popular search engines.

Using these services, you can fairly accurately predict when new texts, links, pictures and other information will next enter the database.

Features of Google updates

The largest search engine in the world has only two types of updates - this is search results and PageRank. Let's talk about each of them in more detail.

Search update

Google search results are not similar to Yandex. As such, the update process does not exist in principle. Everything happens almost online. As soon as new changes appear, the system immediately adapts to them. Numerous types of updates, transfer to the database and back are not here. All algorithms are simplified to the limit.

PageRank

Google analogue of the TIC indicator in Yandex. In simple words, it determines the authority of the page. Depends on the weight and number of links that lead to a specific section of the site. The data is updated about once every three to four months. Toolbar PR is no longer updated!

When was the last Google update?

New data appears in the system daily. Therefore, those who are engaged in promotion in Google do not “live” from update to update, but monitor changes as needed. As a rule, texts and links are added to the search at the same time.

PageRank parameters are also recalculated constantly. The system monitors the quality and quantity of links that lead to a particular document. But a global update of the entire rating is carried out every 3-4 months.

How to learn about the latest exact Yandex Updates as quickly as possible?

The main data update procedures will start approximately after 12 midnight Moscow time. A special informer from promosite promptly reports the necessary information. But even after installing the widget, you should not immediately waste time checking for changes. The Yandex search database is huge and is updated for at least several hours. Therefore, any update checks in the dark are a waste of time. It is more convenient to track changes in the morning, when all the changes have already been fixed and sorted out.

There are a number of other services in Runet that also follow the updates of the domestic search engine. In fact, the information you need is easy to find on any site that has other SEO analysis tools. The well-known RDS bar in webmaster circles also announces recent changes. Therefore, problems with timely receipt of information, as a rule, do not arise.

After each update of the citation index or search results, the activity of sites, forums and groups in social networks is activated, where optimizers with different skill levels communicate. They exchange experiences, talk about their successes and failures. It is there that new theories and hypotheses are born about how to raise the TCI of a particular site and what methods help in this. Of course, the main secrets remain behind the scenes, but there is still a lot of useful information.

There is a nice bonus from Yandex itself. A message about a fresh update may come to your mail from the search engine itself. In the depths of the Webmaster service menu there is a section where you can select news and other information that you want to receive by mail or directly in the service interface.

But if you draw information directly from a search engine, then you will be among the last to know the news. The next update begins to be discussed immediately after the start of the procedure. And the message comes when work on all the changes has already ended. The advantage of a message from Yandex is that at the time of its receipt, you can safely double-check the change in positions.

Why is it necessary to analyze the correct Yandex updates?

Imagine that you are promoting your own or client resource. Monitoring updates will help you quickly determine the results of optimization, make the necessary changes, and minimize the impact of errors.

Specific example. You wrote texts of a certain structure according to a clear, pre-thought out new template. But after the update, the pages did not even enter the TOP 100. At the same time, articles written according to the structure that was used earlier significantly improved their positions. This means that it is necessary to bring the texts into the most preferred form for Yandex and wait for the next update. The main question is how to achieve this? Every SEO has their own signature recipes.

Links work in the same way. If one strategy has failed and traffic volumes have fallen, it is urgent to change the tactics of interacting with links.

To analyze the results of the update, the webmaster uses all available Runet tools. GoogleAnalytics and YandexWebmaster are just the main ones. When analyzing data, try to remember that there are very few 100% reliable facts and figures in SEO. Everything is learned by comparison through personal experience. And dramatic changes are happening every day.

All the features described above apply only to updates of texts and reference mass. Analyzing authority metrics is much more difficult to do, and we will cover these points in future articles.

One thing is for sure, without analyzing the Yandex Update it is very difficult to find out the characteristics of the audience that comes to the site. And information about it is necessary in order to increase traffic volumes, as well as increase the number of visitors to the resource daily.

Snack video:

The promotion of Internet projects directly depends on the updates of the search results, the results of which are made up of additional updates of the Yandex search engine, analyzed, and the final result is already expressed in the position occupied by the promoted resource.

"Yandex" uses various "robots" analyzing a certain part of the site) to collect information about sites that ultimately transfer the information received for processing to the main server, and already during its update, new positions of sites for certain requests are determined.

What updates do Yandex have?

The promotion and attitude of search engines to the site can be easily assessed by the results of the search engine update, and the process itself, translated from English update, means update. Upgrades are divided into four groups, and each of them performs its own role in the search engine, but together they determine the state of the site, its position in the search results and the relationship of the search engine to the project as a whole.

There are 4 types of Yandex updates:

1. Refreshing links and content on
2. Update TCI Internet resources.
3. Update search results "Yandex".
4. Upgrade of the catalog of sites "Yandex".

Link and text updates "Yandex"

A text update occurs simultaneously with a link update and transfers the found texts and links to the search base, which determines the place occupied in the search for a specific key query. A text update is a planned action, and if the text is added to the site today, and the update occurs the next day, then a new article will not appear in the search, since the robot that searches for content and links simply does not have time to view the new text. If the owner of the resource adds new content to the site and the speed of getting into the search results is very important, you need to calculate the approximate date of the next update and find out if the robot will have time to view the new page.

This type of upgrade takes an average of 6 days, but these terms are not constant, it will not work to check the exact updates of Yandex, so you should just use free services that calculate the approximate date of the update.

Update of TCI indicators

The TIC indicator depends on the number of links to the site, as well as the total mention of the domain (for example: www.help.ru) on other Internet resources, as a result of the analysis of these indicators, the resource is gaining popularity.

The owners of popular resources endowed with huge indicators of this parameter diligently monitor its growth and constantly monitor the correct Yandex updates so that their income grows, but in the event of a TIC decline, the cost of links from their resource will decrease.

Updating the TCI site is an important event for all owners of Internet projects, as this event shows the popularity of the resource among the entire Internet. This event is the least predictable, and if any website optimizer can expect a text update once a week, then this will never happen with the TCI, so you should not even try to guess the date.

Accurate updates to search results

Each update of the search results changes a lot, and if a resource after the last upgrade got to the first line for a certain request, this does not mean that with the next update it will not slide down to 5th or 10th place.

A search update is the most important process, during which Yandex completely analyzes the project, uses data from other types of updates (link, text, etc.), scans each site for a cinematic core and displays the search result. The described site analysis process allows the master to decide which of the sites should be in the first position, and which of them will be in the twenty-fifth for the same request.

Yandex does not hide the update process and, if desired, can notify the webmaster about the start of the search results update, for which you just need to configure this action in the site control panel. In addition to the system itself, you can turn to other services that are common on the Internet and will notify customers free of charge about updates to search results, the catalog, and other Yandex services.

Updating the Yandex catalog

"Yandex" has a directory and allows only selected sites to enter it, and the rest, if they could not get on a free basis, can try to pay, however, even being in the directory, the resource does not get a big advantage over other projects in getting to the first position.

Search engines divide sites depending on the region where the company is located (that is, a resident of Surgut will not see an organization from Novosibirsk in the first position), but those companies that are engaged in trade or services throughout Russia apply to the Yandex catalog to assign several regions to the site.

It will be important for non-commercial projects to get into the directory because of the increase in the cost of links from their sites to customer resources and, moreover, it will increase the cost of the site when selling.

If we consider the directory of Yandex sites, then an update is an update of the positions of sites within the catalog system, where the first place goes to the project with the highest TIC indicator, and the rest are smoothly placed in all other positions based on the value of the site citation index.

Ways to determine the update of "Yandex"

There are various services that will show past updates of search results, catalog, TIC, PR in Google and other changes in the work of search engines for free, but most importantly, they can notify if the correct Yandex updates have begun.

The update starts at midnight and can drag on for ten or twenty hours, so you can start checking positions at least in the morning, and preferably in the late afternoon.

The update system does not work as many Internet users believe, for example: on the 1st, search results are updated, but pages that were found before the 20th of the last month participate in this update.

What to do after Yandex updates

Any update is a change, and changes are either good or bad, so you need to respond quickly and check how the search engine treats the project at the moment.

Optimizers remember everything they do with their site: they change, remove or add something, and all these changes affect the attitude of the search engine either positively or negatively. The optimizer then analyzes the changes and decides what to do next: continue actions or change tactics.

Example. The optimizer began to put links from the internal pages of the site to the main page, Yandex was updated, and as a result, the main page did not reach the first position for the selected query, besides, nested pages began to bring fewer visitors. It remains for the optimizer to decide whether to go back and choose a different method, or continue and display the main page of the site in the chosen way.

Of course, the correct updates of "Yandex" should be constantly tracked, and it does not matter how exactly this will be done, the main thing is to understand the result and decide how to promote the site further.

In the environment of optimizers, you can often hear such an expression as “update” or “Yandex / Google AP”. But not all beginners are familiar with this concept. And if you are just starting to get acquainted with search engine optimization, then you should learn a little the terminology of this business area. So what are search engine updates and what are they?

The word "update" comes from Up to date (from English - "actual for today's date", "keeping up with the times"), and the verb to update is translated precisely as "update to the most current state". From the point of view of SEO, an update is an update of data in the databases of search engines, which entails a change in the positions of sites in search results.

If the web resource after the work has increased its position, then the result of the promotion is positive. If the position of the site has decreased, then the result is negative, which means that the promotion strategy should be reviewed and unused points of growth should be worked out.

How often do Yandex and Google updates occur? The Google search database is updated quite often - every day, or even more often. Yandex updates are eagerly awaited by all optimizers, as they happen less often, and this is a real event. There is no clear calendar of search engine updates, one can only predict their certain periodicity.

Monitoring of Yandex and Google updates

Monitoring changes is easier with the help of specialized services. Each of the tools has its own approach to determining updates (the sum of the difference in values, the similarity of content according to the Oliver algorithm, the Levenshtein algorithm, pairwise comparison of array elements), which makes their analytics complementary.

All update analyzers also operate with the concept of “rate of change in output”, or “storm”. The storm is understood as the degree of change in the issuance as a percentage, i.e. which documents and sites appeared in the top positions for certain queries, and which ones disappeared or shifted lower. By how much the issue has changed, one can judge the emergence of a new algorithm for ranking information in search engines. Usually the so-called storm is measured by values ​​from 10 to 40%. Anything less is a weak update. And if the changes are more than 40%, most likely, it was not without the appearance of a new algorithm.

At the same time, there is another option that allows you to find out if Yandex has had an update. This is the Yandex.Webmaster panel. Go to the settings of this service, set the desired item ("Updating the search database"), and you will be aware of updates.

Letter example:

Types of updates: a list of the most significant changes in search results

Let's start with the first part:

Why analyze updates?

Webmasters regularly monitor search engine updates, analyze the consequences and effectiveness of the chosen strategy, and adjust it if necessary. It is necessary to analyze the update, because in fact this is the only source of operational information that helps to make the right decisions. For example, you purchased links using one strategy, but after the update, the positions sank or the site fell under the search engine filter. In this case, it is necessary to reconsider the link tactics. Or you decided to adjust the content on promoted pages, after a text update, the positions on pages with new content sank, and on the pages whose content was saved, on the contrary, they grew. This means that it is necessary to reconsider the format of the texts again.

Thanks to the analysis of updates, you can identify promotion errors, choose the best strategy, and further attract really interested visitors to your site.

We wish you only good updates and effective strategies!

So, let's figure out what a search engine update is. In this post I will tell you what PS updates are, where to look for them, how to analyze ups and use them for the benefit of your site.

Update - what is it?

Update (update, popularly "ap") is an update or adjustment of the algorithms for ranking sites by search engines. What does a search engine update mean for each site? This is either a drop in the position of the site in the issue, or growth.

In no case should you be afraid of him.

Depending on how a particular website ranking algorithm changes, websites jump higher or lower in the search results. If new material is added to the resource, then it appears in the search only after the search database is updated. This applies to any subject - construction, SEO, online stores, .

In the process of updating the search base of the PS, more relevant ones get into the TOP

query sites that are less relevant lose their positions. There are several factors in determining a more suitable site for the request, which are taken into account when updating.

Yandex update

What is a Yandex update? This is what all webmasters are looking forward to, because without it, new posted pages will not appear in the search, new links, behavioral factors, and TIC will not be indexed and taken into account.

The positive fact of frequent updates is not only that new posted materials are added, but also that when the filter is removed, for example, when texts are updated, etc., the site will also return to normal results faster.

With all this said positive, there is also a dark side - such a thing as the Yandex update storm. It indicates the degree of change in search results and is measured as a percentage or points (derived from the marine theme). The higher the storm index, the more the search results have changed - some sites have left the TOP, some have entered. With the next update, the sites may return to their original positions.

In different analyzers, the storm designation can be observed in the following formats:

7:45 Rate of change in issuance: 86.2%

How often does Yandex update? The exact forecast of ups is unknown to anyone. The last time they happen 2-4 per month. Sometimes webmasters have a question why there are no updates for a long time. Their number depends on the number of updated algorithms, on the introduction by Yandex employees of new rules or variables in the ranking formula. For example, if you change one variable in the search engine ranking formula, the results can change dramatically (storm). Therefore, when updating Yandex, the site can lose positions very significantly.

Update Google

Google update - what is it? Yandex and Google updates are, by definition, very different. With the Google search engine, this is much easier.

There are two types of Google Apps:

• search
• Update PageRank (PR).

With the search engine, new pages and updates get into the search results, and the sites are re-ranked - sites that more satisfy the user's demand are in higher positions.

Also, the Google search engine updates the Panda and Penguin algorithms from time to time.

What are the updates? Below we will take a closer look at each type of app. One update of the search base can take place at once, taking into account several factors (for example, both textual and behavioral).

Search update issuance

With a search update of the issuance of Yandex and Google, the ranking of sites is adjusted depending on many different factors - textual, linking, behavioral and others. Up issuance of Yandex or Google is rather the result of different subspecies of updates.

Text update

PS text updates are based solely on the text information of sites and are the most anticipated, since they are of the greatest importance when adding new pages and materials to the site. When updating the content on the site, the position of the site is also updated. The more relevant ones rank higher. Those sites whose information less informatively answers the request are positioned below.

Different topics have different format requirements for text content. For example, if a user searches for "Dell laptop specs", then a spec sheet is logically required. If the query is "what is the ap of a search engine", it would be logical to look correctly at an article that fully describes this term, contains as much information as possible, and is correctly structured.

All this is taken into account by search engines and based on this, the issue is updated.

Reference update

Link updates of Yandex and Google is an update of the link mass of the site in the eyes of the search engine.

For example, an external link to the site was placed on January 2nd. This will not affect the ranking result in any way until the search robot indexes it and passes a link update, after which the weight of the link will be taken into account and directly affect the position of the site. If the link is indexed by a search robot on April 20, and the update takes place on May 3, then the weight of the link will not affect the position of the site either until April 20 or May 2.

The frequency can be 1 time / 3 months, usually 1-2 times / 1 month.

Update PageRank

It is logical that this type of update takes place only in Google PS. When updating PageRank, the PR score of each page of the site is updated. Occurs extremely rarely.

Update TIC

Yandex TIC updates update the site's thematic citation index. Since in order to improve the site of the TIC, it is necessary to carry out a number of works, which takes a lot of time (for example, more than adding a dozen pages to the site), they also rarely pass. Ap TIC can be viewed in most analyzers. If you see in the Yandex webmaster panel that the TIC has grown, this was certainly preceded by an update.

Update Minusinsk

Minusinsk Yandex updates appeared after the appearance of the corresponding algorithm, they are "impatiently" awaited by those who use the promotion of purchased links, whether they are eternal or not eternal. Minusinsk update means updating this algorithm, as well as the database of sites that fell under this filter.

Behavioral factors update

An update of the behavioral factors of Yandex and Google is an update of the issue that occurs based on an analysis of user behavior on the site (bounce rate, time on the site, conversion, number of pages / session, etc.).

Most webmasters prefer to look at the update of behavioral factors on the Movebo service, which also offers promotion with social signals. Most of the analyzers also show data from Yandex and Google pf updates on this service.

Update favicons

Update favicons in Yandex (Update favicon) takes into account the update of the site icon, which is visible in the browser next to the site name on the tab. If you add a favicon to the site, then it will not be immediately noticeable, but just after this type of up.

Where to see the update

As such, there is no schedule for Yandex or Google updates. You can look at the diary of updates that have already passed, but at the moment it is impossible to find out the exact date when the next update will be.

Usually the ups take place early in the morning (starting from 3-5 am). Most analyzers are configured in such a way that after the last update, ten minutes later, we can already see the results.

There are a huge number of analyzers of search updates. I prefer to watch the correct Yandex updates on the tools.promosite.ru service. There you can see the results for all of the above types of ups, accurate TIC updates

The update table is also available in other analyzers:

• seobudget.ru/updates (here is a handy calendar of updates)
• pr-cy.ru/updates/
• topvisor.com/updates/
• and etc.

Undoubtedly, it is better to check updates in several analyzers. One should not be trusted. Why check the ups and how to benefit from them, we will analyze below.

How and why to analyze updates

According to the Yandex update schedule, it is possible and necessary to carry out an analysis. Why is it necessary? If you have your own site, or you are promoting or supporting someone else's, you need to see the results of your work, and if after making any changes you see negative consequences, change the format of work.

For example, at the moment texts are being written according to one template. After the text up (we look at the date of the Yandex or Google update), the positions of new updated pages fell, and the positions of pages that were written or designed according to the old template do not change or improve. Then the problem is in the lyrics. The format changes, new texts are written, and as soon as there is an update on the texts, we look at the positions.

The same applies to links. If they were purchased according to the same strategy and position or the traffic sank, we change the link tactics.

After receiving the results of the last update, you need to take the maximum range of available factors. At a minimum, these are the results of Google Analytics, any position analyzer in Yandex and Google, and Yandex Webmaster data. Consider all the data, but do not forget that not everything is 100% reliable.

Of course, this is all about updates, thanks to which the webmaster can clearly influence positions and, accordingly, traffic. We do not consider the analysis of TIC or PR updates in this context.

It is easier to analyze Yandex updates, since they happen quite often, much more often than Google ones. Thanks to monitoring, you can identify promotion errors, choose the best strategy, and further attract really interested audience to your site.

I wish you only favorable updates!

Good day, dear readers. Somehow I already wrote about Yandex updates, but it was done, I decided to pay more attention to this topic, I think it will be useful for beginners to understand this.

What is an update?

The word update is from English update, which means:

1. modernization,
2. latest news,
3. modernize,
4. update.

In the context of search engines, the most appropriate word is update, i.e. update. an update is an update of the search engine database.

What happens during an update?

In order for the site to participate in the search, so that the search engine can show it to its visitors, it must first of all know about its existence. For this, there is a spider robot that constantly scans the Internet, and a base in which the robot places new resources it finds. But this (placement of the site in the database) does not happen immediately.

At first, the robot only collects information. You can think of it as how we bloggers collect new information, keep it in our heads, before we write about the knowledge gained in our blog. When enough new information has been collected, it's time to put it into the database. But new information cannot simply be taken and placed. It is necessary to rebuild the entire database taking into account the new information. After all, as we know, all sites that take into account a large number of . In order to correctly take into account new sites in your database, so that they also have the opportunity to participate in the ranking, it is necessary to rebuild both new and old resources.

It is the formation of a new database that is called an update.

What is included in the search database update

During the update, new texts found by the spider robot, new links, changes that have occurred on already indexed sites are taken into account.

It is worth saying that every search engine has updates, but if some, for example, Google, have updates more often and almost imperceptibly, then for others, as in the case of Yandex, this is a whole event.

Yandex updates

Due to the fact that several different parameters are taken into account when updating the search base, the update in the Yandex search engine is divided into several parts.

Text and link updates

• Yandex text update- all text materials that were found by the indexing robot while crawling the Internet are taken into account.
• Yandex link update– all links that were found (or not found) in new and old documents are taken into account.

These two updates happen most often and always together. After the robot found new documents or saw changes in old ones, found new links to sites, an update takes place, a new database is formed taking into account the changes. Therefore, in the text and link updates, a new copy of the documents is uploaded to the database. It is after these updates that you can and should look to see if new pages of the site have appeared in the search engine index.

Here it is worth knowing that updating texts and links takes place on a certain date, i.e. if you published a new article yesterday, and today there was a text update, then the new article definitely did not get into this update.

Judging by the statistics, text and link updates occur in the interval from three to ten days, and a copy is always laid out on the date (+-day) when the previous update took place.

For example, the penultimate update was March 18, 2011, on this day the texts and links that the robot found before March 15 were taken into account. And the last update was on March 25, 2011, which took into account texts and links found before March 19, 2011. Those. despite the fact that we published new articles between March 20 and March 25, the last update on March 25 did not take them into account. Pages with these articles will appear only in the next update.

So when you check how many pages on your site are indexed, keep update dates in mind.

But, I am sure, many of you have noticed how fresh articles get traffic from search engines, which, in fact, should not be. The fact is that Yandex, like other search engines, has a fast robot that indexes resources that are frequently updated. These primarily include news sites, this is done so that Internet users can find out the latest news. But the fast robot indexes not only news resources, but also frequently updated sites, which include blogs, especially popular, frequently commented blogs.

But the most expected, most important updates for optimizers and moneymakers are different.

Issuance update

Issuance update- the most important update for people who are engaged in website promotion. After the search robot finds new texts and links, enters them into its database, takes into account all the factors by which sites are ranked in the search engine, the long-awaited update of the issue comes - a change in the positions of sites in the search results for queries.

It is difficult to say exactly how often the issue is updated. Judging by the statistics of updates, this can be just once a month or even less often, or two or three updates in a short period of time, for example, within one week. But at the same time, it is worth knowing that the positions of the site may change in the intervals between these updates, only the changes are minor. The update is accompanied by significant changes in search results.

If the development of the resource is correct, the site is well internally optimized, its link mass, trust increases, then such a site will definitely move higher in the search results for the selected keywords. If you are constantly engaged in your site, then it is after the update of the issuance that you need.

If the positions have grown, then you are on the right track, and you can continue to work in the same direction. If the positions have fallen, then this may be a signal that your actions are not correct, mistakes were made in the promotion.

But it is worth knowing that falling positions are not a guarantee of your wrong actions. If you watch for a long enough time how the position of the site on queries changes from update to update, it becomes clear that even with proper optimization and constant growth of external links, there may be small drops with subsequent growth in the next update. Therefore, I think you should not panic if you see a slight drop after the update, it is better to wait for the next one and only after that draw any conclusions.

There may be several reasons for this. If you built up a link mass between updates, exchanged links with other resources, then perhaps not all links were found and taken into account, or the site that links to you fell under the filter.

If you made any changes to the promoted page, and a fall followed, then, firstly, you need to make sure that the updated page is already in the index, and secondly, again, wait for the next up and after that draw conclusions.

In my practice, it has also happened that for no reason. But then they returned to their own place.

Update TIC

The most long-awaited update for many bloggers, especially for those who are going to or are already making money by selling links.

In AptIC, the thematic citation index is recalculated, which is calculated on the basis of links that lead to your site, while taking into account the thematic nature of the referring resource.

Distinguish between updating push-button TCI and toolbar. In principle, they occur at the same time, but not quite. First, the push-button TCI is updated, followed by the toolbar one, therefore, during the up period (it can last from several hours to almost a day), it is the push-button TCI that is more accurate and reliable, and it is it that is reflected in.

A push-button TIC is a button in the form of money (available from Yandex itself), which you can often see on different sites.

And the toolbar one is the TIC in Yandex.Bar, which can be installed in your browser.

This update is the most unexpected, although there are exceptions. Either it stably happens once a month, then it is gone for more than 2.5 months, and then suddenly twice with an interval of a week (I'm talking about the latest updates). With what it can be connected - a mystery.

Any breaks or, conversely, excessive frequency in updates may be primarily due to the fact that Yandex has made some changes to its algorithms and is testing them. During testing, the site's performance, its position on queries can jump a lot, change significantly, but, as a rule, everything falls into place after a storm.

How to find out the exact and correct Yandex updates

I already told my readers that I check updates on this site, and also installed their widget on the Yandex home page. For me, this is the most convenient, because. I often use Yandex search, unlike many optimizers who, apart from Google, do not recognize anything :).

Updates, as a rule, start somewhere after 12 midnight Moscow time and the widget from promosite immediately shows this. But I'm not in a hurry to immediately check the positions and more. The search base is very large, and updating it takes a sufficient amount of time, up to several hours, therefore, it makes no sense to check anything at night, everything can change before morning. You can check only in the morning, when the update has already passed and everything has settled down.

But there are other services that also monitor Yandex updates. On any of the resources with you can find information about updates. Already known to all of us, it also shows updates. So, I think there are no problems with getting up-to-date information about updates to the Yandex database.

Also, after each up of issuance or TCI, topics are created on various SEO forums where optimizers share their successes or failures, express their thoughts, build hypotheses about which schemes for promoting or raising the TCI work and which do not. Of course, no one gives out secrets, but with careful reading, you can always take out something useful for yourself.

But most importantly, everyone can receive a message about the update of the search database to their email from Yandex itself. In Yandex Webmaster in Settings there is such a page, which is very difficult to get to if you do not know where it is located. On it you can choose the news you want to receive, as well as choose how you want to receive it - directly in the Webmaster's interface or to your mailbox.

But I want to warn you that if you follow updates only using this function, you will be the latest to know about updates, because. discussion of the update begins with its beginning, and Yandex sends a message about the update when everything is over. But at this moment, you can be sure that the update has passed and you can already check how many positions the site has risen in the search results.

That's all I wanted to tell you today. Now you know exactly what updates are, what Yandex has ups, how often they happen and how to monitor them.

Good luck with development.